Zurich Indonesia Partners with Bank Mayapada Introducing a New Sales Model - Referral Digital Direct

Jakarta, 11 April 2023, PT Zurich Topas Life (ZTL) in collaboration with Bank Mayapada introducinga new sales model by using a platform called Referral Digital Direct (RDD) to promote ZTL insurance products and services more easily and openly.

This digital strategy was carried out by ZTL considering technological development in society that can be utilized by the company to reach a wider market area. Through the RDD platform referred by bank employees, prospective customers can access various information on ZTL life insurance products, receive premium cost simulations, and purchase ZTL life insurance products. This model will also help business partners to increase insurance sales.

Budi Darmawan, Director of Zurich Topas Life Indonesia said, "Zurich Topas Life works with Bank Mayapada to develop a new sales model through the RDD platform which is expected to open the gate to increase uptake of insurance sales through digitalization and present product information openly and accessible to anyone."

With just 5 (five) simple steps in less than 20 minutes, prospective customers may already have ZTL insurance products that can be reached in all Bank Mayapada offices throughout Indonesia. For further information, please visit the nearest Bank Mayapada office or call myCALL 1-500-29.