Adaptability is a Critical Factor in Attracting Bank Mayapada Customers to Insurance, Zurich Addresses This with Its Latest Product
Jakarta, November 2023 – PT Zurich Topas Life (Zurich) strengthens its partnership with Bank Mayapada Internasional Tbk (Bank Mayapada) to promote the latest insurance product, Zurich Plan Protector. The product is designed to meet the protection needs of banking customers, in line with the findings of a joint survey on customer behavior conducted by Zurich and Bank Mayapada. Zurich Plan Protector delivers versatile solutions for financial planning and life protection within a single insurance policy, which makes it a suitable choice for both professionals and families. In addition, it offers a premium potential return of up to 200% of the total premium paid.
By conducting a survey of customers’ preferences when selecting insurance products through the bancassurance channel, it was discovered that flexibility is a priority for most customers, which influences their decision to purchase Zurich Plan Protector. This product was recently launched and is now being offered through all Bank Mayapada branches across Indonesia.
President Director of Zurich Topas Life, Richard Ferryanto, said, “Our primary focus in every innovation is the satisfaction of our consumers. We are committed to providing the most suitable products and services for the Indonesian customers. This commitment drives us to present Zurich Plan Protector to answer their needs with convenience and flexibility. This insurance policy integrates life protection and financial planning into a single product, offering a variety of benefits that can be tailored to the customer’s financial goals.”
Richard emphasized that Zurich Plan Protector is proof of how insurance can align with the dynamic financial requirements of families. As customers increasingly prioritize financial planning and life protection, the selection of insurance products is no longer solely about protection; it also serves as an instrument to assist them in family financial planning.
The majority of Zurich bancassurance product buyers from Bank Mayapada fall within the 45-54 age range, making up 48.3% of respondents. However, the next most significant group are individuals aged 35-44, with 37.9% of respondents. This demographic composition underscores the significance of insurance awareness not only for affluent families, but also for professionals or those who actively plan financially for their future.
Vice President Director of PT Bank Mayapada Internasional Tbk, Thomas Arifin explained, “When our customers buy bancassurance products, there are various factors that encourage consumers to utilize this channel. Our research found that another key factor which leads to the purchase of insurance products is the personalized advice given by our banking staff. Our recommendation, which is tailored to their needs and lifestyle profiles, plays a pivotal role in helping them to select the insurance product that best suits their needs. This approach is in line with Bank Mayapada’s commitment to provide the best banking services to our valued customers.”
The insurance products that are the main preference for Bank Mayapada customers are life and health protection, each of which was selected by 37.9% of survey respondents. To complement and diversify the protection sought by customers, Zurich also provides supplementary benefits through Zurich Plan Protector that can be tailored to customer needs. Policyholders may choose appropriate additional benefits to optimize coverage for their life and financial protection.
More information can be accessed through zurich.co.id.
About Zurich
Zurich Insurance Group (Zurich) is a leading multi-line insurer serving people and businesses in more than 200 countries and territories, founded 150 years ago. Reflecting its purpose to ‘create a brighter future together’, Zurich aspires to be one of the most responsible and impactful businesses in the world.
Zurich in Indonesia serves customers in the General and Life insurance segments through PT Zurich Asuransi Indonesia Tbk (ZAI), PT Zurich General Takaful Indonesia (Zurich Syariah), and PT Zurich Topas Life (Zurich Life). ZAI provides conventional general insurance products and services. Zurich Syariah provides sharia-based general insurance products. Zurich Life offers comprehensive protection products and financial planning services through a network of distributors (agents and bank partners).