Zurich Indonesia Promote Healthy Living Habits by Presenting a Lifestyle-Based Wellness Application on Medicillin
Jakarta, 18 July 2024 – Zurich Indonesia (PT Zurich Asuransi Indonesia Tbk, PT Zurich General Takaful Indonesia, and PT Zurich Topas Life) has announced a collaboration with LiveWell by Zurich, a comprehensive wellbeing application (Physical, Mental, Social and Financial) integrated with artificial intelligence (AI) technology.
This collaboration aims to encourage a healthy lifestyle by monitoring and celebrating users’ healthy achievements in the LiveWell by Zurich application
Edhi Tjahja Negara, President Director PT Zurich Asuransi Indonesia Tbk said, “This collaboration is Zurich Indonesia's commitment to meeting customers' needs for a healthy lifestyle supported by digital applications. This application will gradually be accessed by all group health customer (Medicillin) and all customer of Zurich Indonesia for free", explained Edhi.
According to the data from the World Health Organization (WHO) in the “Global Status Report on Physical Activity 2022" there is a lack of physical activity among teenagers and adults throughout the world. Data from this report reveals that approximately 81% of adolescents and 27.5% of adults currently do not meet the recommended minimum levels of physical activity to achieve optimal health. Other studies have shown that rapidly changing lifestyle patterns and a rise in sedentary behaviors, or a person's tendency to be lazy with physical activity, increased by up to 70%. This has amplified the risk of Non Communicable Diseases (NCD) by as much as 30%. These medical conditions including cardiovascular diseases, cancer, respiratory diseases, and diabetes are often chronic in nature and are largely caused by factors such as unhealthy diet and lack of physical activity.
WHO recommends different levels of physical activity for each age group. Children and teenagers (10-19 years) should get at least 60 minutes of moderate- to vigorous intensity activity daily, while for adults, it is 150 minutes of moderate-intensity activity per week. WHO also recommends muscle strengthening exercises at least two times per week, or light exercise at least three times per week for the elderly.
Stephanie Lloyd, CEO of LiveWell, explained that LiveWell by Zurich was designed to allow users to control their wellbeing. "This digital platform offers a personalized wellness experience by providing recommendations based on each individual's needs”.
The LiveWell by Zurich application includes an AI health check capability that comprises two key features. First, the real-time vital check feature enables users to monitor their vital signs at any time, directly within the app, eliminating the need for additional wearables. This feature makes use of the cellphone camera to analyze vital signs, including stress levels, heart rate variability, and respiratory rate, providing users with valuable health insights.
Budi Darmawan, Director of PT Zurich Topas Life (Zurich Life), added, “Indonesians have responded very well to adopting LiveWell by Zurich as part of their lifestyle health management. As of June 2024, there are tens of thousands of users of the LiveWell by Zurich application in Indonesia, which is an increase of more than 100% compared to number of users in last year, including agency customers from Zurich Life who have been able to access the application since May 2024”.
The second main feature is that this app has a loyalty program and a marketplace where users can enjoy exclusive memberships offering a range of benefits. Users can collect points as they complete various healthy activities, which can later be exchanged for various rewards and discounts provided in the application.
Adhiramsyah Choesin, Lifestyle Content Creator and Host, admitted that “After experiencing ups and downs in my health and career, I finally found this LiveWell by Zurich app which helped create a consistent healthy lifestyle in an easy way”.
Zurich Indonesia (PT Zurich Asuransi Indonesia Tbk, PT Zurich General Takaful Indonesia, and PT Zurich Topas Life) is licensed and supervised by the Financial Services Authority.
About LiveWell by Zurich
LiveWell was founded by Zurich Insurance Group (Zurich) in 2020 to build a service-led digital well-being solution that helps people balance their physical, mental, social, and financial health. Since its inception, LiveWell has launched its services in more than 25 countries, from Argentina to Australia. LiveWell works with health and well-being partners across the globe to provide its users with a wide range of content, challenges, and rewards aimed at helping users make health a habit.
LiveWell’s wide range global and regional partners include Polar, Triumph, BODDY, and Philips.
Read about the LiveWell app at https://livewell.zurich.com/ and follow LiveWell on Instagram and LinkedIn.