Solid Performance Record Insurance Awareness Drives Zurich Indonesia’s Growth
Jakarta, November 26, 2025 — As 2025 draws to a close, Zurich Indonesia, comprising PT Zurich Asuransi Indonesia Tbk (ZAI), PT Zurich General Takaful Indonesia (Zurich Syariah), and PT Zurich Topas Life (Zurich Life), has recorded positive growth in Gross Written Premium (GWP). ZAI grew by 15%, Zurich Syariah by 17%, and Zurich Life by 9%. These achievements reflect Zurich Indonesia’s ability not only to withstand industry dynamics but also continue to growth sustainably.
Edhi Tjahja Negara, Country Manager of Zurich Indonesia, stated, “This year’s positive growth reflects the strong fundamentals of Zurich Indonesia’s business and our adaptability in delivering services relevant to customer needs. We remain committed to driving optimal growth in Indonesia by expanding our network in a dynamic market, particularly in motor vehicle, health, travel, and property insurance.
Retail Business as the Growth Engine
Until October 2025 (year-to-date/ytd), motor vehicle insurance from ZAI and Zurich Syariah recorded an 8% GWP increase compared to the same period last year. Despite challenges in the automotive industry, customer loyalty and collaboration with dealers and financing partners have been key drivers of Zurich Indonesia’s positive performance. During the same period (ytd), ZAI’s health insurance product, Medicilin, posted a GWP increase of more than 50%, in line with growing public awareness of insurance. Toward year-end, ZAI’s travel insurance saw rising demand for travel protection, reflected in a 40% increase in policies purchased through the digital platform proteksi.zurich.co.id until October 2025 (ytd), driven by higher domestic and international travel volumes. Similarly, until October 2025 (ytd), Zurich Syariah’s travel insurance recorded 21% GWP growth, with umrah pilgrimage trips dominating and policy numbers surging by over 100%. In life insurance, until October 2025 (ytd), traditional life products offering protection and savings benefits grew by 27% in GWP, while Zurich Group Protector Absolute (ZGPA) also posted significant growth. These milestones underscore Zurich Indonesia’s commitment to delivering protection solutions tailored to customer needs.
Economic and Insurance Industry Outlook for 2026
Growth trends across various insurance lines align with rising awareness of insurance amid increasingly frequent extreme weather and natural disasters in recent years. Shifts in weather patterns triggering floods, strong winds, and forest fires highlight the importance of protecting personal and business assets.
During the Bali floods in September 2025, ZAI paid claims exceeding IDR 30 billion, with property claims accounting for IDR 29 billion, followed by motor vehicle claims. To accelerate customer recovery, ZAI implemented a fast-track claims process for disaster-related cases, ensuring quicker, more accurate, and hassle-free settlements.
Amid rising disaster frequency and risk dynamics, Indonesia’s projected economic recovery in 2026 creates opportunities for increased demand for adaptive and comprehensive protection products.
Optimism for the insurance industry’s outlook is reinforced by Prof. Dr. Telisa Aulia Falianty, Economist and Professor at the Faculty of Economics and Business, Universitas Indonesia (UI). “I believe the insurance industry will enter a new growth phase in 2026, supported by improving national economic indicators such as household consumption, middle-class purchasing power, and expectations of global interest rate cuts. As economic uncertainty subsides, demand for protection of products tends to rise as people reconsider long-term risk mitigation. With insurance penetration still below 3% over the past decade, the industry has vast room for expansion. The 2026 economic recovery momentum will be a critical point to accelerate industry growth through product innovation and broader access.”
Echoing this view, Yulius Bhayangkara, Chairman of the Indonesian Insurance Council, emphasized the importance of stakeholder synergy to strengthen the industry’s foundation. “The national insurance industry shows positive growth trends amid global economic dynamics. Collaboration among regulators, industry players, and associations is key to maintaining public trust in this sector. Going forward, product innovation, financial literacy improvement, and digital transformation will be the main drivers for expanding insurance penetration and reinforcing its contribution to sustainable development and national economic resilience.”
Zurich Indonesia’s Strategic Steps for 2026
Zurich Indonesia is preparing strategies aligned with market potential and national economic recovery. Entering 2026, the company will strengthen its focus on increasing penetration of existing products through expanded distribution and partnerships, developing products that meet customer needs, and offering various innovations and service transformations.
“We are optimistic about moving forward with Indonesia’s economy gaining strength, continuous product innovation, and a growing focus on educating and engaging younger generations. This combination will provide a solid foundation for Zurich Indonesia to achieve optimal growth in 2026,” Edhi concluded.